Website Marketing

A company's website should not be a well-kept secret. What's the point of spending money on a great website if no one visits it? EPS Technologies web site promotion services will get your companies web site listed in the top search directories, and boost your search engine rankings to increase your website's traffic. Living Today offers strategies for success in the ever-growing Internet marketplace. Currently, there are well over ten million pages available on the internet today. How will potential customers find your site? Before the internet existed, traditional marketing tactics involved placing advertisements in newspapers, magazines, radio, television commercials, and billboards. These marketing strategies are clearly not enough in the competitive internet market of today.

Cutting-edge promotion techniques: The EPS Technologies web site promotion incorporates all of the latest search engine optimization techniques to ensure that our clients get the best possible service. We stay up to date with what's hot and what's not in the world of search engines customer monitoring: All of our clients benefit from our excellent tracking and monitoring systems. These allow you to watch how effectively we are promoting your site, to see you specific search engine positions and track your incoming visitors.

Directory submissions: We will make sure that your site gets the best possible listing in Yahoo, Looksmart, MSN, AOL, Netscape and the Open directory. These directory dependent sites account for a huge percentage of search engine traffic, and we take the time to get the submission right.

Search engine optimization: As part of our work, we will help you to optimize your site for best placement on the search engines. This involves many different aspects, such as Meta tag creation, key phrase density work, domain name strategies, site structure strategies, text improvements, page structure optimization and so on. But don't worry, we provide everything that you need to know in plain English.

Link popularity building: Exchanging links with other sites and registering with specialized directories is essential to effective search engine placement. Google, the largest of the search engines, ranks sites according to their link popularity. Google calls this the Page-Rank, and it is a measure of how many sites link to yours, who those sites are, and how popular they are. Without a strong Page-Rank, it is virtually *impossible* to get strong positioning on Google and many other search engines. Therefore we place a strong emphasis on building your link popularity each month, by swapping links with relevant, popular sites and submitting your site to useful directories.

Promotion page creation: Most site owners either don't want to change their sites, or the sites simply aren't suitable for optimization. In order to promote the site on the search engines, we therefore build extra, highly optimized, content-heavy pages for your site. These are intended to target specific search phrases on the engines, while also providing useful content for visitors. These pages allow us to massively increase the number of searches that your site appears for in the search engines, without having to alter your web site too much.